About Femsvoyage


"The most powerful brands are not created. They are uncovered."

You finally started that business you always dreamed of having. Maybe you run a boutique hotel or gueststay where people can escape from their daily life, a cosy cafe where people can have a warm cup of coffee while they meet with people they love. Or maybe you started that travel agency to help people plan a trip they will never forget. Yet, something still feels off...

Within the tourism and hospitality industry, customer experience is everything. This industry especially, is about letting people feel and escape their ordinary life for a while. And this experience starts with your brand.

You've put time and energy in your business, yet something just does not feel right yet. Maybe you struggle to put into words what makes you different. Or maybe you’ve outgrown your current brand and feel ready for something that represents who you are now.

You want a brand that feels like you.

Not just something that looks good, but something that feels right.

That is where Femsvoyage comes in.

Hi! I'm Femke

I'm the founder of Femsvoyage, and I help tourism and hospitality businesses build brands that reflect the meaning behind what they do, but most importantly, brands that feel like you.

My background is in tourism management. I've worked closely with travel experiences, in hospitality environments, and the world behind creating unforgettable moments for others.

When I’m not working on branding, you’ll likely find me with a book, at the gym or sport events, or somewhere dreaming about future travels. I’ve always believed that the most meaningful things we build come from passion, curiosity, and the courage to follow what feels right.


I’ve worked within the tourism and hospitality industry itself, which allows me to understand not just branding, but the experiences behind it. What I've often noticed are businesses offering amazing experiences, but struggling to represent themselves and their experiences through their branding.

And it's understandable. When you start a business it's natural to want to focus on visuals first. A logo, colours, a website, something to make it feel real.

But the most powerful brands aren't build from visuals alone, they are built from clarity and strategy.


"When you feel proud of your brand, others feel it too."

Branding is not just about how it looks, It's about how it feels.

At Femsvoyage, branding is not just about creating something beautiful. It is about creating something meaningful.

In a world shaped by AI, technology, and automation, people are craving something human more than ever. Especially in the tourism and hospitality industry, where experiences are personal by nature, people don’t just choose a place, they choose how it makes them feel.


You can create beautiful visuals and call it a brand. But what truly attracts the right clients and builds lasting connection is something deeper. It’s the why behind it. The story. The intention. The personal touch.


As Simon Sinek, leadership expert and author of Start With Why, says, people don’t buy what you do, they buy why you do it.


Your brand visuals are not just decoration. They are the manifestation of your purpose. Your values, your story, your reason for existing, translated into something people can see and feel.


That’s why branding isn’t just about making things look good. It’s about making people feel something real.
And that’s what I’m here to help you uncover.

  • My Mision

    to help tourism and hospitality businesses build brands they feel confident and proud of, so they can connect deeply with their audience and create meaningful, unforgettable experiences.

  • My Vision

    A tourism & hospitality industry where every experience-driven business feels proud, confident, and aligned with their brand.

  • What I value

    • Clarity
    • Authenticity
    • Meaningful Connection
    • Growth and Guidance
    • Passion

Let's create something meaningful

If you feel like your brand is ready to grow with you, I would love to help.

Whether you are building something new or evolving what already exists, Femsvoyage is here to guide you through that process.

Because your business deserves a brand that reflects its full potential.

And you deserve to feel proud of it.